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What is digital transformation all about?

In today’s world, it is becoming apparent that a company’s growth and survival do not depend on strength, experience, or expertise; but on an ability to adapt to change and quickly take advantage of new technological trends. Suddenly the world has gone from going to the office in person each day to working remotely and attending virtual events. People now prefer to shop from the comfort of their homes, and customer loyalty is measured with points and digital coins these days. All these changes are a result of digital transformation. At TotalIt Development, we have a robust roadmap for the digitalization of companies. We help business leaders from different sectors to create and execute full-proof digital transformation projects.

Benefits of Digital Transformation

• Better customer service:  Client and customer satisfaction is the lifeline of every business. Research has shown that there is a high correlation between customer satisfaction levels and the digitization success rate. Digitalizing your company creates a whole new and exciting experience for your customers.
• Data Security: There are so many risks involved with the manual handling of data. These risks such as theft, loss, or destruction, can be detrimental to any business. Digital transformation can help to protect your business and customer data.
• Effective resource management: Digitalization allows your company to access current and predictive data, which in turn enables the effective management of time and resources. All your business data will be kept in one centralized system, granting seamless access to every stakeholder involved in any project. 
• Organizational Efficiency: Efficiency is rapidly becoming a crucial part of business growth. Digitalization can enhance efficiency through process automation and optimization. When manual processes are replaced with electronic versions, processes become faster, and organizational efficiency increases.

How To Start a Digitization Process

Indeed, you are eager to begin your digitization process, but before fully embarking on digital transformation, it is paramount to follow the following steps:

1. Identify your digital gap

Digitization has different aspects, from customer experience to service line configuration, customer and colleague interfaces, and data management. Analyze each of these IT areas, the resources your company has, the sector your company is in, and its physical location(s). If you spend enough time identifying and recording your company’s digital gap, the other steps will be relatively easy.

2. Listen to your customers 

Your customers play a vital role in the growth of your company. Digital transformation is all about your customers. It revolves around customer experience, and it starts and ends with your customers. For a good digitalization process, it is necessary to have solid knowledge about your customers, their needs, as well as values, to offer them added value. 

3. Define your digital goals and align them with business goals

It is not just enough to decide to get into digitalization, it Is imperative that you properly define your digital goals, and more imperative that you align those goals with your business objectives. When defining and aligning your goals, ensure to involve the services of an experienced IT company like TotalIt Development.

4. Build a digital team

Your company needs to have the right people for the job when attempting a digital transformation. You may decide to up-skill your already existing employees or employ new IT staff. These people should be well-equipped with knowledge about your company and the right tools for the digital transformation process.  

5. Create room to measure your results

The process of digitization is an iterative one. It requires constant monitoring and therefore should be designed in a flexible structure that allows measurement and evaluation of the strategy used by your company. Only in this way will you know if your strategies are approaching the objectives that were set or if it is necessary to restructure the proposed strategy, in order not to waste time and money.

Bringing it all together

Digital transformation is an opportunity to optimize and restructure your company. Employing services such as software development, web development, mobile development, and products like custom software, web applications, and HR technologies can cause an upward transformation for your company. At TotalIt development, our experts will not just handle the technical aspect of your digitalization, but also help you determine your digital gap and guide you through all the pre-digitization.