Table of contents
- Introduction
- Must-have web application features
- Why you should choose TotalIt Development
Introduction
One thing that is common among business owners is that they are constantly looking for ways to expand their business. For you, it might be that want to take your business digitalization to the next level with a custom web application. But, have you ever wondered what makes a great web application? Read this article to the end and find out what you need to grow your business through web development.
- Mobile-friendly interface
Several surveys have shown that customers are more comfortable using their mobile phones to connect to websites and web applications. Gone are the days when people used their computers to carry out internet-related activities. These days people prefer to use their smartphones. That is why it is important to adopt a mobile-friendly interface. Mobile-friendliness allows your web application to adjust to different display dimensions. With mobile-friendly technologies, the screen of your web application will automatically adapt to the screen your customers are using.
- Live chat
One common quality among potential customers is that they want fast responses to their questions. Many customers are not patient enough to send an email or put a call across. Of course, you can’t always have staff on the line to answer every little question your users might have. That’s where technology comes in. Thanks to artificial intelligence, it is now possible to important tools that allow easy communication on your web application. By programming a live chat in your web application, you’ll be able to offer prompt responses to the concerns of your customers, thereby building valuable customer relationships.
- Search bar
Including search, functionality is one of the best things you can do to improve the usability and effectiveness of your business’s web application. Adding a search bar to your web application gives customers easy access to your web application. To further make the user experience more enjoyable, program your web application search system to display related results in case of typographical errors.
- Social media integration
Consumers of today are obsessed with convenience. So, asides from selling the best products and services, one thing you should also sell on your web application is convenience. For many customers, signing up as a new user on a web application can be frustrating. This is why you should allow social media integration. By integrating your web application with social media, first-time users will be able to use the data from their other social media platforms to sign-up for your web application. Social media integration also provides users with valuable ways to interact with your brand on a much deeper level.
- Secured HTTPS protocol
Security is an important consideration in web development. Your customers need to be guaranteed that your web application is safe for use, and their data is protected. Hence, you must ensure that your web application is served via HTTPS with a security certificate. HTTPS marks your site as secure. So,
your customers can be assured of secure payment transactions, user accounts, and privacy in communication. Having a secure HTTPS protocol will not only help to build trust among customers and improve sales but also your web application a significant increase in Google search ranking
- Push notifications
If you always want to keep your business in the face of your customers, then a push notification is what you need. Push notifications can offer a personal channel when it comes to connecting with customers. Employing a push notification feature in your web application helps to ensure that users stay updated on important announcements such as promos, discounts, or appointments. The best part is that web application notifications feel just like those from a mobile app, even though the browser is not running currently.
- Analytics
Although your customers may not directly interact with this feature, it can determine how you interact with your customers. Every business owner dreams that their customers keep coming back. The best way to go about it is to start collecting data from your users. With the analytics feature on your web application, you’ll be able to determine customer behavior and trends. You can then use this data to serve your customers better and enhance your business’s growth. Web applications built for internal purposes also utilize this feature. Asides from analyzing customer patterns, you can audit your company’s productivity, earnings, and other KPIs.
Choosing TotalIt Development
It is not enough to know about these features, implementation I also critical. To give the best digitalization experience to your customers, you need the services of an IT company that understands your business objectives and has your business growth as a priority. TotalIt development is that company. Contact us now to start your web development project.
