Table of contents
- Introduction
- Tools to add to your IT portfolio in 2023
- Custom Software Solutions
- Gamifying customer activities
- Find-a-store e-commerce feature
- Human resource technologies
- Conclusion
Introduction
As a result of the 2020 global pandemic many businesses were forced to shut down, and many more are till this moment still struggling with the aftermath of the global pandemic. According to the top business magazine Forbes, the challenges that businesses have faced over the last few years will not allow down in 2023. Although many industries are tilting towards digitalization for their survival, a lot of them do it wrongly. This article will expose you to 4 unique digitalization tools that can skyrocket your business in 2023.
- Custom Software
Custom software is software that handles specific business functions or user demands. Often, when a company decides to employ software development in their digitalization plan, they opt for commercial off-the-shelf (COTS), ready-to-deploy software that they think will generate a great ROI. While this option may seem good, it might not be the best in the long run. When it comes to software development, opting for custom software has long-term benefits because they are built to attend to the specific gaps in your business and customers.
How custom software can grow your business
Custom software is designed to suit the structure and culture of your business, so you need not modify your internal processes to adapt to the software. Customized software enables businesses to provide unique solutions to their customers. With custom software, the chances of hacking or intrusions are minimized because custom software development is a closed-source project and is only used by your team.
- Gamification on Mobile Application
Gamification is the practice of implementing gaming elements into your mobile applications. Having a mobile application is a great step towards digitalization, however, keeping your customers engaged is a greater step. Gamification design uses psychology to keep customers hooked to your mobile app. Gamified mobile applications ensure that users get rewards for carrying out various tasks in the application. These rewards may be in the form of points, coins, quizzes, and badges that may grow into discounts.
- The benefits of Gamification to your business
- When your users are hooked on your mobile application, they will be encouraged to share your app with friends, thereby generating organic installs.
- Gamifying your mobile application gives you access to data from your customers, that you originally would not have.
- Gamification is a fun way to educate your customers about your brand and also teach them how to use your products.
- Store-locator on your e-commerce platform
Research has shown that more than 75% of consumers do some kind of online research, including checking if a business has a physical store before making purchases. Many times, users may prefer to start a shopping process online and finish it in person. A store locator helps users to find the location of your physical shop. Also, if you do not have a particular product in stock, the store-locator feature in your e-commerce store helps customers to find stores around them that sell those products.
- Benefits of a store-locator
- A store-locator feature on your e-commerce platform boosts your business credibility.
- When you suggest other stores for customers to get products that you do not have, it shows your customers that you put their needs first.
- Advanced HR technology
Digitalization is not only used to increase customer retention. It can also be used to ease job processes and increase the productivity of employees. Many small and medium-sized businesses hesitate in including HR technologies in their digitalization plans because they think it’s expensive. The right HR management tool, however, can be a great benefit to your business. HR technologies include tools and features that enhance the human resource development of a business.
- How HR technologies can boost your business productivity
- Advanced HR tools ensure a smooth onboarding process for new hires and help them get settled into their new roles more quicker.
- Talent management HR system helps you get an accurate measurement of the KPIs of each employee, thereby allowing fair promotions and distribution of incentives.
- HR smartphone features help to ensure that every member of the organization stays abreast with the company’s goals and values.
Conclusion
Investing in these unique digitalization tools has several long-term benefits for your business. However, it’s crucial to make sure you hire the best companies so that your digitalization process is smooth and products are developed using only the best and latest technologies. TotalIT Development offers business-based services that start from accessing your company to see the gaps, to monitoring the performance of the products built.
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