THE ERA OF MOBILE APP DEVELOPMENT
Cell phones have become a necessity in our lives and one cannot imagine life without them. In the world of today, every person relies on this piece of the intellectual gadget just for everything be it navigation, quick video meeting calls, online shopping, and many more things.
With the evolution of cell phones, mobile app development has also taken a front role along with website and software development in the esteemed IT field. So many of our things are managed by mobile applications, truly a wonder of technology.
In the early 21st century, mobile phones were merely used for talking and calling, but over time, they are used for everything. The mobile app development market has shifted the purpose of the phone and it is more like a virtual toolbox with an answer to every problem and question.
THE MYSTERY BEHIND KEEPING USERS ENGAGED
In the world we live in today, catching up with day-to-day tasks seems arduous and struggling sometimes. Smart gadgets like a cellphone have indeed made our life a little easy and there are so many applications available to facilitate our work and daily routine-related tasks.
On average a person has more than 40 apps installed on his smartphone but he probably uses 10 at most and the remaining are left unused.
Now, what if that not-so-engaging mobile application is yours?
Yes, a poorly designed app can never bring engagement, even if properly developed still if it lacks features that are a must for keeping users intact and engaging. So,if it won’t get customer engagement and retention, then what’s the use of such an existing app?
Now to stay ahead of the ever-challenging competition, we help you in developing an app that will bring engagement right from the start. Yes, the mystery to enhancing your app engagement is based on the customer’s experience but even before that, it is on choosing the right company for developing your app.
Well. we all are mobile users at the end, what set us apart from others is we fit into the customer’s shoes and think about his perspective and experience with the application. Our strategy is always customer focused and it aims to grow your business with us. So just drop a line to us and we are ready to serve you with the best.
THE BEST STRATEGIES TO INCREASE MOBILE APP ENGAGEMENT AND RETENTION
Mobile engagement is basically how much users interact and use mobile applications and by engagement, one can measure the success rate of a particular mobile application. The following are the best strategies to enhance mobile app engagement and retention among users.
SIMPLICITY
The application should be simple, easy to use, and navigate, as it is said the first impression is the last.Therefore, customers always prefer to use apps that are beneficial and convenient to use. In other words, nobody wants to waste time on critical and difficult apps. So our company always aims to keep simple and sound features in mobile applications.
QUICK LOG IN
Another important thing is to sign up, customers don’t like to juggle the logging process of any app. So simple and relevant information should be asked for sign up, and customers should be given access to get login by using external accounts such as Google, Facebook, etc. They should be provided ease at every step so they don’t feel reluctant to use it.
DESIGN QUALITY
The design of the app should minimalist and simple, unwanted features and functions should not be added as they create frustration among the user and lead them away from using the application. Users should know by the design of the button what function it implies and what can be selected or swiped. The design of an application plays a huge role in seeking attention so the color scheme should be kept attractive and subtle.
PUSH NOTIFICATIONS
If you want your application to bring engagement, offer them services and features which no one offers, and set yourself apart. Push notifications are another valuable add-on that can increase engagement, but should not be used in exceeding amounts. Reminders, offers, discount codes, and updates can seek attention and help in boosting an app’s engagement value.
CREATIVE AND ENGAGING CONTENT
As there is not much space available on the mobile application unlike website desktops, content should be kept brief, creative, and engaging. Only relevant information regarding the application should be addressed. Precise and useful information should be used to guide the user through the app making their experience valuable along the way.
SECURE AND ENCRYPTED SYSTEM
Safety features should be added to the application to keep users safe from any sort of hacking and scams. They should feel safe while giving their personal information and credentials otherwise, they will refrain from using it. Add help and support options for assisting in case of any problem they feel free to contact. In short customer satisfaction should be kept a priority.
WHAT TOTALIT DEVELOPMENT HAS TO OFFER YOU?
To increase your app engagement and retention and to make it successful, you need developers like us who aim to target the audience by thinking about their experience with the application. We see through the mind of the customers and develop an application for you.
So if you want to work with a professional mobile development company, associate with Totalit Development and build an engaging app that guarantees success. Hire our experts and grow your business with us.
